B2B new business pitch
The client was pitching for a global IT account and wanted to add some innovation to their presentation by understanding where Corporate Social Responsibility (CSR) fits into their markets’ agenda.
However their client’s market is blue chip companies and the insight needed to come from the decision makers, i.e. board directors.
What we did:
Using bespoke b2b data we obtained 48 completed surveys within 3 working days. The survey was an in-depth look at how strategically CSR was integrated and also how IT providers were currently adding value / what the market wanted.
To get the views of 48 board directors from this profile of organisation through other research mediums could have cost tens of thousands of pounds and taken weeks. With the tight timescale of a pitch, the end client was very impressed that this level of insight had been achieved. They won the account.