Major oil company global pitch.
The Challenge:
Our client, a multinational integrated marketing communications agency were pitching for an oil company’s global petrol and diesel consumer marketing account. A key part of the strategy was to be able to demonstrate how the agency could develop a global strategy but also reflect and account for, the individual local markets specific needs.
What we did:
Using online research we surveyed 200 diesel drivers in the following markets:
- Germany
- France
- Spain
- Italy
- Austria
- Switzerland
- Netherlands
- Poland
- Hungary
- Czech Republic
- Slovakia
- Greece
- Turkey
- UK
CCB fast.MAP handled all translations required so the client just had to sign off the English script.
The survey was despatched within 48 hours of the script sign off and needed to remain open for 4 days to achieve the required sample size.
As this was a quantitative project, there was no need to translate the results back to English as these were all available to view as charts online in real-time.
What happened:
Our client was able to establish the different needs of the local markets and how these would need to be integrated into the overall global strategy, specifically in the area of sales promotion.
Ultimately the agency won the account. The end client specifically mentioned in it’s feedback to non-successful agencies that the winning agency had researched it’s propositions and understood how the campaign would need to be adapted to local markets’ needs.