Your chance to hear our research based tips on direct mail
Start your day at the Institute of Fundraising direct marketing & fundraising conference with a wealth of new knowledge and top tips for improving your direct mail ROI. Fundraising in the current economic climate is more challenging than ever and the most effective way of maximising marketing budgets is to put the work into campaign planning – creative testing, ensuring data is well targeted and messages are delivered in a timely manner. ONEPOST, W8Data and fast.MAP have been working hard to find out what consumers really think about charity direct mail. Questioning a representative sample of the UK, via an online survey, we have discovered what is more likely to make them respond and what turns them off. As experts in the field of direct mail – creative testing, data cleansing, postal savings and environmental issues – ONEPOST, W8Data and fast.MAP will then discuss the findings and offer you top tips for implementing the research results as a way to improve your direct mail ROI.
Date: Monday 21st February 2011
Time: 9.15 -10.00am
Venue: Plaisterers Hall, London, EC2Y 5JU
Rafal Gajdamowicz, fast.MAP, with detail research findings on:
- Meeting your environmental responsibilities
- Data - it’s a quality issue
- Effective use of your creative budget
- The values of testing and targeting
Panel discussion with Rafal Gajdamowicz, fast.MAP , Will Anthes, W8Data, Graham Cooper, ONEPOST and Stephen Pidgeon, Tangible Response (chair)
To book your place:
Online: Click here to book online
Phone: David on 020 7242 0702
Please note: We would like to join us as our guest to attend the research presentation that precludes the IoF Direct Marketing & Fundraising Conference. If you wish to attend the full conference please visit The Institute of Fundraising for conference programme, delegate rates and booking.