'Accuracy of results is our priority...'

Gain access to over 200,000 profiled individuals

We know clients make key decisions based on the results of the research projects they run with us and this is why they need to have 100% confidence in the information we provide. Using our extensive direct marketing experience, we recruit our panel from a wide range of sources to ensure a representative sample of UK adults.

Our panel comprises profiled individuals, none of whom is allowed to join voluntarily. This helps to ensure quality and accuracy. The panel is constantly refreshed and is growing. We have empirical evidence of the accuracy of our panel which our client teams are more than happy to show to you.

All our panel members complete an in-depth survey when they join. This enables us to use deeper analysis to add colour to research results so clients get maximum value from their projects.

Profiling can be carried out at a basic age and gender level or using more in-depth demographic and lifestyle variables. We can also use geo-demographic profiling tools to link research results with campaign targeting.